Why Home Business Marketing Is Essential to Your Online Home Business Success

Home business marketing is not easy, but it is worth it!

Many internet marketers run unprofitable sites. Some of them have no goals. Some treat their online businesses like a hobby. Others jump from one business to another, never giving any opportunity the necessary amount of commitment.

It’s time to put an end to this madness!

To achieve success in your online home based business, you need to apply certain marketing techniques.

Home business marketing success requires commitment.

It makes good business sense to engage in an opportunity with long-term potential, requiring long-term goals.

Driving traffic to your site is essential to the long-term success of your online home business. Here are some proven strategies for getting more website or blog traffic:

1. Search Engine Optimization (SEO) – This is a long-term, online marketing strategy. It is important that your blog and web pages are fully, search engine optimized for this online marketing strategy of getting free search engine traffic to work. This will lead to free, targeted, blog traffic from the search engines.

2. Link Building – This is a long-term strategy. Having incoming links is critical to your marketing success online. Search engines rank your site higher based on the number of incoming links pointing to it. Techniques for building incoming links include article writing, participation in forums, and directory submission.

3. Pay Per Click Advertising (PPC) – This strategy will yield fast results and requires a financial investment. Although you should educate yourself on all the online business marketing strategies suggested here, I strongly recommend that you learn about PPC before using it. It is critical that you track each ad and promotion, so you identify the strategies that get the best results. You will know which ads are working and which ones need tweaking. This will enable you to invest wisely in advertising and constantly try to improve your home business marketing strategies.

You will need an online resource for learning how to make money online using strategic online marketing for business owners.

You will want to read posts and articles, subscribe to my mini-courses, and watch videos with up-to-date information regarding:

1. Step-by-step guidance on getting started online.

2. Online marketing mini-courses to help you get started right and master the internet marketing basics.

3. Online marketing tools that have proven to be extremely valuable in getting marketers started in online marketing.

4. Information about the latest trends and opportunities in home business marketing, like local online marketing and information products marketing. Plus, ideas for building your business online and offline. Learn what’s working now and what’s not working. This will save you tons of time and money.

Free Small Business Marketing Tips – 3 Ideas for Fast Results

In this article, I have 3 free small business marketing tips for you, because marketing shouldn’t have to set you back a bundle. And any one of them may make you a serious sum of money when you put them to work for you.

That’s a considerable promise, I know, but it’s one I stand behind and mean to keep.

But there is one warning: simply skimming through this article and “learning about” these tips won’t do a thing for you. You actually have to roll your sleeves up and put them to work for you.

Free Small Marketing Tips No 1: Bump up your fees

There are probably three people in the whole world who commonly buy on price only (and you really don’t want them as clients anyway). The rest of us have better things to bother with, like suitability, trustworthiness, delivery time, excellence, service, back up and all the rest. In one analysis only 14% of participants said price was the most important factor for them; that means 86% of them had different, more weighty concerns.

If you tack on 10% to your prices from this moment on, I would be shocked if you experienced any decrease in sales at all. What you WILL see, though, is a significant increase in your profits (because that 10 % boost is all profit). Yeah, it’s conceivable the odd client or two will moan and put on the weeps about it and perhaps even go somewhere else… but if that happens, then they’ve done you a kindness. Price buyers are sheer murder to deal with and will in the end drive you to an early grave.

Free Small Marketing Tips No. 2: Become the media darling

Read the newspapers, both national and local, switch on the Television or tune in to the radio stations and you’ll see ‘expert’ after ‘expert’ wheeled on to give his or her thoughts on everything from daycare and chilblains, to party ideas and pork pies. But what gives these folks this ‘ace’ status and why are they in the news? Well, their authority status comes from the fact they’re simply in the news. That’s it. That’s the only difference between them and you.

Precisely how do they get there? Exactly how does this come about? By their contacting the local media and saying, essentially, “I’m an expert on thingamajigs, and I’ve got strategies and information on whatchamacallits your audience would definitely like and benefit from”.

This is all a hell of a lot easier than it seems and a lot less scary, too. Some years ago I had a regular monthly piece in the local monthly rag. It added up to possibly 30 minutes’ work a month to create, and yielded thousands of Euro in business.

Free Small Marketing Tips No. 3: Ask for referrals

Referred business is the most profitable business to get, and the easiest to close the sale on — because all the hard work of nurturing trust has been done for you by whomever referred the business to you. In my own business, I don’t take on private clients from anything BUT referrals, because the business is such top quality.

Alas, while we all love ’em… we don’t tend to do much to ensure we get lots of them.

Although we can change all this simply by asking our present customers and clients this simple question: “whom else do you know whom I may be able to help in the same way I’ve helped you?”. You could send that email or letter now and be getting more business within minutes.

You can also take this one step further and set the scene for recommendations at the beginning of your relationship with a new customer: “I grow my business with referrals. So if I do a great job for you I hope and expect you will recommend at least 3 people to me whom I may be able to help”. The majority of business owners are too intimidated to make this a stipulation of doing business with clients… although that’s their affair.